EPPS Affiliate Newsletter: March 2015


Welcome to the EPPS affiliate newsletter for March.
In this edition of the newsletter we want to provide you with a background into ISO Standards, the benefits [to prospects] of ISO Standards, EPPS key products, and why ISO certification is NOT just for big business. We've got a lot to cover, so onwards...


So what exactly is an ISO Standard?


An ISO standard is a document that provides requirements, specifications, guidelines or characteristics that can be used consistently to ensure that materials, products, processes and services are fit for their purpose.


What are the benefits of ISO International Standards?

ISO International Standards ensure that products and services are safe, reliable and of good quality. For business, they are strategic tools that reduce costs by minimizing waste and errors, and increasing productivity. They help companies to access new markets, level the playing field for developing countries and facilitate free and fair global trade. To learn more about ISO Standards, click here.


EPPS Key Products


270001Academy The ISO 27000 family of standards helps organizations keep information assets secure. Using this family of standards will help an organization manage the security of assets such as financial information, intellectual property, employee details or information entrusted to them by third parties.

ISO/IEC 27001 is the best-known standard in the family providing requirements for an information security management system [ISMS]. An ISMS is a systematic approach to managing sensitive company information so that it remains secure. It includes people, processes and IT systems by applying a risk management process. It can help small, medium and large businesses in any sector keep information assets secure.


To check out EPPS's 27001Toolkits i.e. the documentation required by clients to support the implementation of ISO 27001 in their organization, click here.


9001Academy ISO 9001:2008 sets out the criteria for a quality management system and is the only standard in the family that can be certified to [although this is not a requirement]. It can be used by any organization, large or small, regardless of its field of activity. In fact ISO 9001:2008 is implemented by over one million companies and organizations in over 170 countries.

This standard is based on a number of quality management principles including a strong customer focus, the motivation and implication of top management, the process approach and continual improvement. These principles are explained in more detail in the pdf Quality Management Principles. Using ISO 9001:2008 helps ensure that customers get consistent, good quality products and services, which in turn brings many business benefits.


To check out EPPS's 9001Toolkits i.e. the documentation required by clients to support the implementation of ISO 9001 in their organization, click here.


20000Academy This academy is dedicated to IT Service Management. ITIL [Information Technology Infrastructure Library] and ISO 20000 are the core standards covered. ITIL and ISO/IEC 20000, though different, have much in common, both cover service management, are used internationally and can be studied through formal training. ITIL provides good practice guidelines, advice and options that can be selectively adopted and adapted. ISO/IEC 20000 is a standard in two parts. Part 1, ISO/IEC 20000-1 is the distillation of the "must do" practices of service management. Part 2, ISO/IEC 20000-2 is a code of practice giving advice.

ITIL is usually the starting point and in practice is often used by organizations wanting to address a particular "point of pain", such as a process that is obviously failing. Once one process has been implemented successfully it soon becomes obvious that the related processes would also be worth implementing...and a service improvement journey begins.

Achieving ISO/IEC 20000 is undertaken when organizations want to test and prove they have adopted ITIL advice effectively. It is used to develop consistent, integrated processes across organizational and national boundaries. Customer organizations also use it to compare providers.


To check out EPPS's 20000Toolkits i.e. the documentation required by clients to support the implementation of ISO 20000 in their organization, click here.


14001Academy The ISO 14000 family addresses various aspects of environmental management. It provides practical tools for companies and organizations looking to identify and control their environmental impact and constantly improve their environmental performance. ISO 14001:2004 and ISO 14004:2004 focus on environmental management systems. The other standards in the family focus on specific environmental aspects such as life cycle analysis, communication and auditing.


The benefits of using ISO 14001:2004 can include:

  • Reduced cost of waste management

  • Savings in consumption of energy and materials

  • Lower distribution costs

  • Improved corporate image among regulators, customers and the public

To check out EPPS's 14001Toolkits i.e. the documentation required by clients to support the implementation of ISO 14001 in their organization, click here.


ISO Certification is NOT just for big business!


One issue that has been brought up repeatedly by potential EPPS affiliate partners is the misconception that ISO certification is something that’s just for large enterprises/the Fortune 1000. ISO certification is an extremely valuable tool for small businesses too! To give you some context, below are some details on our [current] customer base:

  • 30% of our clients have 20 employees or less. [Some clients you can, literally, count their staff on one hand].

  • EPPS works with all verticals. There’s no company that can’t use our service, and we have pretty much all verticals as past and current clients. That said, our top verticals are:

    • The IT Industry [i.e. software developers, service providers, cloud, etc.

    • Consultants.

    • Financial.

    • Government agencies.

  • At least 20% of all ISO certifications are for small businesses i.e. the 20 employee mark, or less. [Given that nearly 1.6 million ISO certificates were awarded in 2013, this should show the potential of the market for small businesses].

Further to the above, below are some reasons why small businesses need to seriously consider ISO certification.

  1. ISO certification is a strategic decision for growing a small business.

  2. ISO certification can help a small business:

    • Achieve measurable improvements in business functions.

    • Generate new business. [Many companies require their suppliers/contractors to have ISO certification(s)].

    • Prepare for [significant] growth.

    • Make a significant difference in customer satisfaction [due to improved systems/processes].

  3. ISO certification doesn’t require huge volumes of documentation. Only 7 documents are required for small businesses i.e. the Quality Manual and the 6 required procedures. [I can send you more details on this if you wish].

Do you want to develop your own landing page for paid search campaigns?


If this is of interest, please email me. We're in a position to provide you with form hosting so you can submit completed form data to EPPS servers [with full CJ tracking].


Below are the steps of the process:


1. Send me a request to develop your own landing page [with form hosting].
2. I'll send you information to help you build the landing page.
3. You build the landing page, and email it to me for review.



Until the landing page is approved, the form on the landing page will point to our testing URL.

Once your landing page has been approved we'll point to a live URL, and make the landing page public.

Contact Us

Email: James.Nardell@EPPS.eu
Phone: (805) 624-5669
IM: JamesNardell [Yahoo/MSN//Skype/Google]

Key Brands

1. 27001Academy

2. 9001Academy

3. 20000Academy

4. 14001Academy

Client Testimonials

Your documentation toolkit has significantly accelerated the documentation development and helped us understand the formal structure of ISO 27001, and your Online Mentoring service has enabled us to implement the standard in our realistic environment.

The cooperation with you has saved us considerable amount of internal resources (human resources in the first place), so our investment in your documentation and mentoring has paid off. Also, you have provided us with a good overview of what the auditor’s expectations would be and which areas are the most important, so we went through the certification well prepared and with no greater stress. -- Goran Djoreski. CEO at Altus IT Ltd.


Your documentation has really been a huge help. Our stage 2 audit is on Monday, and you have really helped to plug areas that we were lacking. The content you have is what impressed me the most. While we had all the docs that I purchased from you, yours just felt much more complete. -- Timothy Cohen. System Administrator at Alpha Systems.

Your Agreement With Us
Reminder: By partnering with EPPS, you have agreed to refrain from the following activities, and any violation of this section shall be deemed a material breach of your agreement with EPPS: (a) promoting sexually explicit materials, (b) promoting violence, (c) promoting illegal activities or otherwise violating any applicable laws, including those targeting spyware, adware, or SPAM. EPPS may modify any of the terms and conditions contained in the agreement at any time and at our sole discretion.
Keyword Lists

Our recommended keyword lists will help you with site development for organic SEO, and for SEM [Search Engine Marketing]. Click here to download our keyword lists. [Email me for recommended ad copy].

EPPS Learning Centers

EPPS has separate learning centers to explain the most interesting aspects of ISO standards, and attract visitors to convert into leads:

1. 27001Learning Center

2. 9001Learning Center

3. 20000Learning Center

4. 14001Learning Center

Affiliate Program Presentation
To learn more about the EPPS affiliate program please download a PowerPoint presentation here.
Affiliate Training

If you're new to affiliate marketing, an old hand looking for new ideas, or need a boost to get your business rolling, then we highly recommend checking out AMWSO's Affiliate Training.



















































  Affiliate Masterclass

Slides from Affiliate Summit West 2015 Sessions


Just because you missed the Affiliate Summit West 2015, it doesn't mean that you can't benefit from the event! The guys at ASW have [very helpfully] posted all the presentation slides from the event in Las Vegas on SlideShare. There were some cracking presentations, so do check them out. A few of the notable presentations are below:

If you have any questions/comments on the above, please email me.

  About EPPS

EPPS specializes in managing websites that support companies during the implementation of various standards and frameworks. EPPS has grown to become the world’s top provider of online training, tutorials and documentation for ISO 27001 and ISO 22301 (information security and business continuity standards), and also manages websites related to ISO 9001, ISO 14001, ISO 20000 and ITIL. By creating industry-leading products, EPPS has acquired numerous clients in almost 100 countries worldwide.

Our mission

To provide online skills, knowledge and know-how for companies that want to comply with various frameworks, and for professionals working on such projects. We want to provide full implementation solutions to our customers, so that they gain the confidence to execute such projects via the Do-It-Yourself approach.

About the CEO

Dejan Kosutic holds an MBA from Henley Management College, and boasts senior-level experience in the fields of banking, insurance and investment funds. A recognized expert in the standards of information security and business continuity (ISO 27001 and ISO 22301), Dejan has authored numerous articles, documentation toolkits and online tutorials for these standards. A Certified Management Consultant, ISO/IEC Lead Auditor for Information Security Management Systems, Associate Business Continuity Professional and ISO 9001 Lead Auditor, Dejan has an excellent overview of ISO standards.



"We see Internet as a great opportunity to provide all the relevant information to professionals who struggle with the implementation of various ISO standards and other frameworks. The adoption of these standards is certainly rising, while there is still a lack of high-quality information that could be found online. I’m proud to say that we have assembled a team of highly competent experts who fill this gap and provide the know-how to our customers in an innovative way."

  An Important Message To All Affiliates...

When you promote EPPS it's very important that you're aware of the conditions below.


EPPS must not be promoted [or even displayed] with:

Below are categories/verticals on a landing page/blog page/website page that EPPS must not be promoted [or even displayed] with:

• Gambling.
• Pornography.
• Illegal Activity.
• Feminine Hygiene Products.
• Male Enhancement Products.
• Death & tragedy.
• Juvenile, gross & bizarre content.
• Profanity & rough language.
• Sexually suggestive content.


• Ad text must be in logical sentence or phrase form. This includes using grammatically correct spacing between words and around punctuation.
• Ads must contain correct spelling. The only exceptions are commonly misspelled words or spelling variations that the majority of users would recognize and understand.
• Superlatives cannot be used or inferred. "best", "No. 1", "cheapest", "best price" "better than", "beats", or any other unauthorized claims are strictly prohibited.
• Competitive claims cannot be used or inferred. For example, ad text that states 'Better than ABC Inc.' would be considered a competitive claim and is strictly prohibited.


1. You are not to manually input leads into the EPPS landing page form; it’s crucial that all leads you generate are from real people [who filled out the form themselves]. If we find that the leads you send us are of people who did not expect to be contacted by our customer service representatives, then we will have no option other than to reverse your leads and remove you from the affiliate program.

2. If you create promotional content for EPPS, you cannot refer to/speak as "we" or "us". [You’re not a EPPS employee].

3. You may not author or issue any announcements or press releases to the media without sending a copy to James.Nardell@EPPS.eu for review. You may only use such material if and when you receive our written consent.


4. Affiliates are required to follow all FTC disclosure guidelines.

5. Under no circumstances can you send commercial electronic mail messages as defined in the Federal spam law, the CAN-SPAM Act of 2003. Furthermore, EPPS must approve Affiliate electronic messages before they are sent out. You can request approval by sending the complete email message as it will be sent out [along with any supporting materials] to: James.Nardell@EPPS.eu for review.

6. Should you market EPPS through paid search, you may not use our trademarked terms in your ad title, ad copy, display name or as the display url.

7. All affiliate websites and social media content will be subject to regular auditing to ensure accuracy. You must update your websites, or the social media source you posted in, within 7 days of notification.

8. Approved artwork must not be altered in any way without prior approval from EPPS. Additionally, you are prohibited from hard coding banner creative and should use creative dynamically updated through CJ.

9. Your site must contain your own trade mark [word and/or logo] prominently to be clear that the site is not an official EPPS site.

10. Affiliates are prohibited from offering rebates and/or incentives in order to generate leads.

  Why You Should Work With EPPS

Here're a handful of reasons why you should work with us:

1. High Conversion Rate. We convert your traffic! Our respected brands [like 27001Academy], high quality services, low prices and great customer service results in market-beating conversion rates.


2. High Commission Rate. We'll pay you $5 on each and every qualified lead that you generate through the EPPS affiliate program, and 10% of every sale! [Our average orders are in the hundreds of dollars].


3. Trusted Program Management. EPPS’s affiliate program is run through the CJ network and professionally managed by AMWSO.

4. 120 Day Cookie. The customers you refer to us don’t have to complete the payroll quote form right away for you to profit. We have a 120 day tracking cookie so even if they return to our website and complete the form weeks after visiting through your website/blog/landing page we’ll still pay you.

5. Monthly Newsletter Support. As a EPPS affiliate you'll receive an informative monthly email that'll give you the tools/resources to better market our products and services. We'll also keep you updated on; affiliate competitions, activation bonuses, program updates etc.

6. Keyword Support for PPC Campaigns. EPPS offers affiliates full support for paid search campaigns. Email me for a full keyword list and all the tools you'll need to implement a successful [and most importantly profitable] campaign.

7. Parasite Free Program. As with all AMWSO managed programs the EPPS affiliate program is parasite free. And always will be.

8. High Quality Content. EPPS offers affiliates high-quality content that can be used for Web and Email Marketing. Email me for more information.

  Featured Promotions

High Quality Content: You should find the resources below of use:


About EPPS

Customer Success Stories

Key Brands
1. 27001Academy

2. 9001Academy

3. 20000Academy

4. 14001Academy


Product Tours

1. 27001Academy

2. 9001Academy

3. 20000Academy

4. 14001Academy


Comparison matrices

1. 27001Academy

2. 9001Academy

3. 20000Academy

4. 14001Academy


Virtual Consultant

1. 27001Academy

2. 9001Academy

3. 20000Academy

4. 14001Academy


Learning Centers
1. 27001Learning Center

2. 9001Learning Center

3. 20000Learning Center

4. 14001Learning Center



1. 27001Academy

2. 9001Academy

3. 20000Academy

4. 14001Academy


Frequently Asked Questions

1. 27001Academy

2. 9001Academy

3. 20000Academy

4. 14001Academy



1. 27001Toolkits

2. 9001Toolkits

3. 20000Toolkits

4. 14001Toolkits


Wiki Pages

1. InfoSecPedia

2. QualityPedia.info

3. ITSMPedia.info


Add Professionally Produced Promotional Videos To Your Website: We've also got professionally produced video files for you to add to your website/blog! Check them out below:

Please note: In order to add the videos to your website/blog, follow the steps below:

1. Click on the "Share" button underneath the YouTube video player.
2. Click on the "Embed" button next to the "Share This Video" button.
3. Copy and paste the resulting code where you want the video to display on your website/blog.


Affiliate Training: If you're new to affiliate marketing click here and learn how to build a profitable, high traffic Web site.

  Recommended EPPS Creative






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