Panda Security Affiliate Newsletter: March 2009

Panda Security

Collective Intelligence. Maximum protection with minimum impact on your customer's PC(s).

Hi {RECIPIENT_NAME},

Welcome to Panda's affiliate newsletter for March. In this edition of the newsletter I want to highlight one of Panda's flagship technologies that sets us apart from the competition; Collective Intelligence. [Please feel free to use the copy below on your website/blog].

 

What is Collective Intelligence?

 

Panda Security’s Collective Intelligence works as an online, real-time database that stores the majority of signature files, keeping them at a minimum on the endpoint. Every Panda user is a sensor for new malware, sending statistical data about malware prevalence back to the cloud. This new approach reduces bandwidth consumption on customers’ PCs and provides faster and more comprehensive up-to-date protection.

 

"To date, Panda Security is the only large security vendor that has embraced the herd intelligence (Collective Intelligence) message... Anti-virus companies that are not taking steps today to plan for malware volumes 100 times their current load are not thinking hard enough about the problem." Yankee Group report on Herd Intelligence.

 

Malware Landscape

 

Current malware is invisible, silent and most importantly, financially motivated. Security has moved beyond protecting your computer to protecting your identity. Today it is not only about computer security, it is about identity protection.

Cyber-crime is migrating from amateurs to professionals working for organized crime rings. These criminal enterprises are so efficient and confident that they operate like legitimate businesses.

The number of malware variants is growing exponentially while the number of computers infected by each sample is decreasing. The gap between created and detected malware keeps increasing.

 

 

"Collective Intelligence" Fundamentals

 

1. Collection of data from the community. The system centrally collects and stores behavioral patterns of programs, file traces, new malware samples, etc. This data comes from Panda users and from other organizations. This extensive capacity to collect information provides greater visibility and full traceability of new malware techniques and distribution points.

2. Automatic leverage of data. The system automatically analyzes and classifies the thousands of new samples received every day. To do this, an expert system correlates the data received from the user community with PandaLab’s extensive malware knowledge base. The system automatically returns verdicts (malware or goodware) on the new files received, thereby protecting users faster and better. Additionally, a constantly updated white list of over 10 million files prevents known ‘good’ files from being scanned, improving and speeding up the scanning process and minimizing the resource consumption of protected systems.

3. Making the knowledge and solution available. This knowledge is delivered to users as web services or through signature file updates and real-time queries to the cloud.

The Collective Intelligence approach allows detecting much more malware than the manual detection system that some laboratories use. Also, it can detect even threats not yet identified. Combining Collective Intelligence and TruPrevent technologies. Panda is capable to detect the most sophisticated malware.

 

 

User Benefits

 

  PANDA 2009 Retail Products Traditional Antiviruses
Improved Detection Each Panda customer acts as a malware sensor. As soon as a malicious process is detected on a user’s PC by the Collective Intelligence servers, all users worldwide automatically benefit from that specific detection in real-time. This results in close to real-time detection -not only of initial malware outbreaks- but also of targeted attacks aimed at infecting a small number of users to stay below the radar.

NOTE that this model does not present any privacy issues, since no personal information is sent from the user’s PC to the Collective Intelligence server. In other words, there is no data transfer; only queries are sent from the user’s PC to the CI server.		 Traditional antivirus solutions are architected with a PC-centric philosophy. This means that a PC is treated as a single unit in time and any malware detected within that PC is considered separately from the rest of the malware samples detected in millions of other PCs.
Improved Disinfection Automated, short-lasting processing and classification. Thanks to the Collective Intelligence infrastructure, the malware collection, classification and remediation processes are automated and performed online for the vast majority of strains. Semi-manual, long-lasting processing and classification. Each new malware sample needs to be sent to the lab by an affected user, reversed engineered to create a detection signature and disinfection routine, sent to quality assurance for testing, uploaded to production servers, replicated worldwide, and finally downloaded and applied by customers.
Improved Detection & resource consumption No resource limitation. The scanning power used at the Collective Intelligence servers is only limited by hardware and bandwidth scaling. With Collective Intelligence, the majority of malware samples can be analyzed and classified automatically with the most resource-intensive proactive techniques in a matter of minutes. Most processes are performed ‘in the cloud’ and not on the customers’ PC, where fewer resources are available. Traditional antivirus solutions perform the scanning processes on the users’ PCs, taking up a lot of their limited resources. This prevents them from being able to use resource-intensive proactive techniques.
Improved Detection & resource consumption The automated malware remediation module automatically creates detection and disinfection signatures for the samples previously analyzed by the processing and classification module. Most signatures do not need to be downloaded to each customer as they operate from the cloud. With traditional antivirus solutions, remediation is done semi-manually. Also, all signatures need to be downloaded to the customer, consuming bandwidth and memory resources.
Continuous improvement of protection tools. The community feature of Collective Intelligence provides full visibility and traceability of the new malware techniques and distribution points. This knowledge allows Panda to continuously improve customer protection, and has some interesting applications and benefits for law enforcement efforts. Traditional antivirus suppliers have partial visibility and limited traceability of malware and therefore cannot improve their products as quickly as necessary. The protection offered by their products gets worse every day.
Improved Detection & resource consumption Panda Security’s Collective Intelligence platform includes a white-listing component that complements and improves black-list detection reducing false positives and scanning and processing times. Traditional antivirus solutions need to scan all files, including ‘good’ ones, and therefore consume more system resources with more false positives.

 

For detailed information on Collective Intelligence, please read from traditional antivirus to collective intelligence, by Panda Research.

 

Thanksgiving Coupons Extended!

 

We've got some great news for you; due to the outstanding success of the Thanksgiving coupons, they have been extended to run through to March 31, 2009. These coupons will get your customers  35% off all our Home and Home Office products. More great news; the coupons will reduce the price of the products to a price-point that is the most competitive through all sales channels. Both online and offline. This will increase your conversion rate and help you make more sales, and therefore higher commissions!

 

Check out the coupons below:

 

Deal: Buy Panda Antivirus Pro 2009 for $32.47. Save $17.48!
Coupon Code: N/A
Valid From: Now
Valid To:  March 31, 2009

   

Deal: Buy Panda Internet Security 2009 for $51.97. Save $27.98!
Coupon Code: N/A
Valid From: Now
Valid To: March 31, 2009
   

Deal: Buy Panda Global Protection 2009 for $58.47. Save $31.48!
Coupon Code: N/A
Valid From: Now
Valid To: March 31, 2009

 

There are some new banners for the coupons; check them out below [there are more coupon banners available through CJ]:

 
   

   

 

Calling Australian Publishers!

 

Do you have traffic from Australia? If so, you can now offer links to the Panda Security shopping cart in AU$. You can find the links in the "Advanced Link" section of your Panda Security affiliate account.

 

[CJ Trackable] 30 Day Trial Downloads

 

How would you like to offer 30 day trial downloads of Panda's software directly from your site? Now you can! Plus, this is not the only great news we have for you; the 30 day trials downloaded by your visitors will have your unique Commission Junction Publisher ID [CJ PID] embedded into the software. This means that you won't have to worry about your cookie expiring and missing out on the commission that you deserve once the software is purchased. In some cases weeks later. Once your visitor buys the software YOU will get credited with the sale no matter what, no matter when. There are multiple conversion links in the product, and reminders that come up when the 30 days is expiring/has expired.

 

These days with so much 'cookie-cleaning' software out there you need to make the sale quickly, or find ways to circumvent using cookies entirely. According to yet another study shedding light on the rate of consumer cookie deletion, this one released by JupiterResearch, nearly 40 percent of Internet users delete cookies from their primary computers on at least a monthly basis. Based on a survey of 2,337 U.S. respondents, the study found that 17 percent of Internet users delete cookies on a weekly basis. Approximately 12 percent do so on a monthly basis, and 10 percent make it a daily habit.

 

Plus, we also have the ability to embed coupons into the downloads so your customers will be able to get discounted prices on the software they purchase. We can embed the following coupons into the software trials:

  • $10 Off Panda Antivirus Pro 2009

  • $20 Off Panda Internet Security Pro 2009

  • $20 Off Panda Global Protection 2009

If you want to take part in this great offer, and not have to worry about your Panda cookies ever again, please send me an email requesting your own unique download links.

 

Important:

  • You must include your full name, and your Commission Junction PID.

  • You must outline how you will market the trial downloads, and where on your website/blog you will create a page for the campaign.

  • You must have at least 3 bars through CJ to qualify for this offer.

  • You must commit to sending at least 500 clicks per month through the page(s) that host the Panda Security downloads.

  • To begin with we will provide you with 1 software title. [Either; Panda Antivirus 2009, Panda Internet Security 2009 or Panda Global Protection 2009]. Once you make 3 sales through your trial download we will create more downloads for you.

[Please note: For us to embed your CJ PID into the trial downloads takes time, so we need to be sure you're serious about the project before we can commit to making up the downloads for you].

[CJ Trackable] Video Files That Promote Panda Security

Kung Fu Panda Promo

http://go.webvideoplayer.com/aff/bmBwXd5WT6Rh0nD4f2aC13990

 

Infected or not? [Video 1]
http://go.webvideoplayer.com/aff/O6m4zK8DFdT5Rb3Co2BE8591

Infected or not? [Video 2]
http://go.webvideoplayer.com/aff/OCvDe84cfwxbyIXB7mkr8593

 

Infected or not? [Video 3]
http://go.webvideoplayer.com/aff/2MKLWcjwPzZB4lqeIvop17695

 

Panda Security - Death To Digital Vandals [Part 1]:
http://go.webvideoplayer.com/aff/XNSzPur0b17cH9mQCB6I1699

 

Panda Security - Death To Digital Vandals [Part 2]:
http://go.webvideoplayer.com/aff/8RG2Lop6azlIXj0EHq1b1700

 

Panda Security Rebrand [Short Version]
http://go.webvideoplayer.com/aff/XFAVza4t9SLIrjkEYPW68595

 

Panda Security Rebrand [Long Version] 
http://go.webvideoplayer.com/aff/EcsIzYgQr458twvp7WC98562

 

Panda Corporate Presentation

http://go.webvideoplayer.com/aff/whL0m7DAkEX5uqM2VHp82179

 

Once on the pages above do not enter a link in the box on the page. You need to provide your unique Commission Junction Publisher ID [PID] code that is contained within your affiliate links.

 

Your Commission Junction Publisher ID [PID] code is: {PID}

 

[Please note that you must be accepted onto the Panda Security affiliate program in order for the links in the video players to track sales].

 

Calling All Email Marketers!

If you have a list that you think might be interested in Panda's software I'd like to speak with you! We have a lot of [tested and proven] messages that can be used by email marketers through their lists. Email me for more details.

 

Why You Should Work With Panda Security

 

The Panda Security affiliate program has gone from strength-to-strength since we launched through Commission Junction on: 08/09/2001. Here're a handful of reasons why you should work with us:

1. High Conversion Rate. We convert your traffic! Panda's respected brand, high quality software, low price point and great value results in a conversion rate that averages 2% across all earning affiliates. [Our top affiliates convert at over 5%].

 

2. High Commission Rate: We'll pay you 30% on each and every sale you make through the Panda Security affiliate program.

3. Trusted Program Management. Panda's affiliate program is run through the Commission Junction network and professionally managed by AMWSO.

4. 120 Day Cookie. The customers you refer to us don't have to buy right away for you to profit. We have a 120 day tracking cookie so even if they return to our website and purchase months after visiting through your site we'll still pay you.

5. Monthly Newsletter Support. As a Panda affiliate you'll receive an informative monthly email that'll give you the tools/resources to better market Panda's software. We'll also keep you updated on; affiliate competitions, activation bonuses, program updates etc.

6. Keyword Support for CPC Campaigns. Panda offers affiliates full support for paid search campaigns. Email me for a full keyword list.

7. Parasite Free Program. As with all AMWSO managed programs the Panda Security affiliate program is parasite free. And always will be.

8. Free Content. Panda Security offers affiliates high quality content that can be used for Web and Email Marketing. Email me for more information.

If you've got any questions, comments or feedback please contact me by email, or call me at: (805) 624-5669.

Have a great day!

James D. Nardell

Affiliate Manager
James.Nardell@US.PandaSecurity.com
IM - JamesNardell@hotmail.com [MSN Messenger]
IM - JamesNardell@gmail.com [Google Talk]

 

PANDA SECURITY. One step ahead.
230 N. Maryland Avenue, Suite 303
Glendale, CA 91206
Phone: (805) 624-5669

Panda Security Affiliate Program Manager
http://www.pandasecurity.com : Panda Security Website
http://www.amwso.com/pandasecurity.php : Affiliate Support Website
 

www.pandasecurity.com
Panda Security, the Panda Security logo, Panda ActiveScan, Panda Global Protection 2009, Internet Security 2009, and Panda Antivirus Pro 2009 are trademarks of Panda Security company. © Panda Security 2009