March 2017: March Madness Coupon, New iolo Coupon Banners, iolo 'Affiliate Masterclass', and much more.

Welcome to the iolo affiliate newsletter for March. In the last edition of the affiliate newsletter we introduced you to a paper which demonstrated computer performance improvement using iolo's System Mechanic software to repair and optimize Windows PCs. [FYI The paper is the result of iolo Labs comprehensive and reproducible benchmark testing, with results that users can examine for themselves].

First off, to help you with your promotion for System Mechanic® 16.5 and System Mechanic 15.5 Professional®, we've got a March Madness deal that your customers will want to see! They can get 65% off either of these titles [through to March 31st] using the coupon code MARCHMADNESS!

iolo Affiliate Masterclass

Ugly is Effective in Landing Pages

This month we want to bring your attention to a recent Performance Marketing Insider article which gives some thought-provoking advice on landing pages. 'Ugly' can convert 'beautifully'?! Read on...

Who knew ugly could covert so beautifully? Rebecca Black's 'Friday' is a prime example. Butt Paste is another. And Craigslist is most definitely puke-worthy. So, what do a rising teen star, an ass ointment, and a classifieds website have in common? Hmmm�that's a tough one. We're talking about people, pages, and brands that convert like crazy. But, why on earth are consumers so attracted to this viral decay?

Last week, I read a great article explaining how 'ugly' landing pages often times convert better than 'beautiful' landing pages (meaning your typical designer's design). Two very valid statements. However, marketers and designers continue to duke it out over the color of a button and font type. What they need to do is leave their egos at the door and join forces. Landing pages are dynamic creatures and aren't meant to be aesthetically pleasing. They are meant to be effective.

Create a Checklist

Don't bank on using a single ad format. Your initial landing page should not look the same after a few months of being live. That's how you'll know if you're doing a good job optimizing and evolving your offer. Landing page creation is not a linear process. In fact, over time you'll be able to add, remove, and swap out certain elements based on performance. Whatever you do, do not scrap a page that isn't initially converting, just adapt it. You can start by creating your own checklist specific to each vertical. As I said before, there really is no exact formula that will guarantee conversions. As you'll see, a combination of elements that works for one page, might bomb for another. Just be mindful of testing minor components on your page, as opposed to a major remodeling.

Keep It Ugly

Alignment (let it slide!)
Logos (web 2.0!)
Call-to-action button (easy to find!)
Above the fold (grab their attention!)
Overall Design (slap your designer!)
Testimonials (proof is in the numbers!)
Before & After photos (real results appeal!)
Fonts & Colors (goodbye color palettes!)
Headlines & Copy (short vs. long!)

Keep It Pretty

Load time (decrease drop-off rates!)
Customer support (put a face to your brand!)
Security verified logos (inject trust!)
Browser Compatibility (test your browsers!)
Spelling/Grammar (no typos please!)
Terms & Conditions (make sure you have them!)

To continue reading the article, please click here.

If you have any questions/comments on the above, please email me.

iolo's Products are Available Through a Full Product Data Feed

Do you offer price shopping comparison tools to your consumers? Would you like to receive a data feed of iolo's products? If so, then please email me.

Product Bundle: System Mechanic 16.5 PLUS Search and Recover. Only $39.95 [Save $49.95!]

We're pleased to announce an exclusive offer just for affiliates. You can now offer your customers a bundle of the following products:

1. System Mechanic 16.5 [Regular price: $49.95]

Everything you need to fix and speed Up Your PC.

2. Search and Recover. [Regular price: $39.95]

Rescues accidentally deleted files, photos, MP3's & more.

Great news: through the link below your customers can purchase both titles for only $39.95! This means that they'll save a massive $49.95.

Coupon Deal: Buy System Mechanic 16.5 for $39.95 [a $10 Saving] and get Search and Recover for free! [Save $49.95 on both products].

Coupon Code: N/A
Valid From: Now
Valid To: December 31, 2017

<a href="http://click.linksynergy.com/fs-bin/click?id=[SITE.CODE]&offerid=365339.10000016&type=3&subid=0" >Buy System Mechanic 16.5 for $39.95 [a $10 Saving] and Get Search and Recover for free! [Save $49.95 on both products].</a><IMG border=0 width=1 height=1 src="http://ad.linksynergy.com/fs-bin/show?id=[SITE.CODE]&bids=365339.10000016&type=3&subid=0" >

Check out a selection of banners for this campaign you should consider adding to your website/blog:

There are lots more banner sizes available for this campaign through Rakuten Linkshare. If you have any size requests, or feedback, for the banners above please email me.

Add Promotional Videos To Your Website/Blog

Would you like to add high quality videos that promote iolo's products to your website [in less than 2 minutes]? Now you can! Check out the links below:

Welcome to the iolo Technologies YouTube Channel

System Mechanic Waiting

Surviving the "Xpocalypse" - End of Windows XP Support

System Mechanic's Program Accelerator™

iolo Labs Educational Series - LiveBoost™

Turbocharge Your PC

Causes of PC Slowdown

Speed up your PC with System Mechanic®

Speed Up Your PC - Run Like New Again!
Top Ten Reviews: System Mechanic 11 Review
System Mechanic is featured on CBS for 'Clean Your Computer Day'
System Mechanic Promotional Video

Please note: In order to add the videos to your website/blog, follow the steps below:

1. Click on the "Share" button underneath the YouTube video player.

2. Click on the "Embed" button above the YouTube URL.

3. Copy and paste the resulting code where you want the video to display on your website/blog.

Calling All Email Marketers!

If you have a list that you think might be interested in iolo's software I'd like to speak with you! We have a lot of [tested and proven] messages that can be used by email marketers through their lists. Email me for more details.

What Customers Are Saying...

Here're a Handful of Reasons Why You Should Work With Us:

High Conversion Rate. We convert your traffic! iolo's respected brand, high quality software, low price point and great value results in a conversion rate that averages 3% across all earning affiliates. [Our top affiliates convert at over 5%].
High Commission Rate: We'll pay you 40% on each and every sale you make through the iolo affiliate program.
Trusted Program Management. iolo's affiliate program is run through the Rakuten Linkshare network and professionally managed by AMWSO.
45 Day Cookie. The customers you refer to us don't have to buy right away for you to profit. We have a 45 day tracking cookie so even if they return to our website and purchase weeks after visiting through your site we'll still pay you.
Monthly Newsletter Support. As an iolo affiliate you'll receive an informative monthly email that will give you the tools/resources to better market iolo's software. We'll also keep you updated on affiliate competitions, activation bonuses, program updates etc.
Keyword Support for CPC Campaigns. iolo offers affiliates full support for paid search campaigns. Email me for a full keyword list.
Parasite Free Program. As with all AMWSO managed programs the iolo affiliate program is parasite free, and always will be.
High Quality Content. iolo offers affiliates high quality content that can be used for Web and Email Marketing. Email me for more information.

Have a great day!

James D. Nardell
iolo Affiliate Management Team
Email: James.Nardell@iolo.com
Phone: (805) 624-5669
IM - JamesNardell [Skype]
IM - JamesNardell@gmail.com [Google Talk]

vCard: JamesNardell.com

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