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Are you familiar
with the term 'Multi-Retailer Affiliate Marketing'? If not, a
recent article from the
geniuslink Blog is a great primer.
When something is
industry best-practice, boosts conversion rates, and can help with Google
SEO it pays to take note and add it to your arsenal! Grab a fresh cup of
coffee and read on.
Google Gets Behind Multi-Retailer Affiliate
Marketing
So what does
Google have to do with affiliate marketing? More now than ever!
Taking a step back, in its simplest form, getting traffic and monetizing
traffic are two sides of the same "affiliate marketing" coin, and one of the
most common ways to get traffic is via Google's search algorithms (remember
Google also owns YouTube…).
And if you follow along, Google will often let you know what they need from
you to be able to get you traffic that you can go on to monetize via
affiliate links. I'm guessing 99% of you reading this, know this.
But, in case you haven't been following Google closely in the last couple of
weeks, they shared an opinion on how some things should be done when
recommending products (and monetizing those product recommendations). On
December 1st, 2021 they shared the "December 2021 Product Review Update,"
which appears to be part two to a similar update that came out in April. In
this update they gave an overview of why they are making the change then
called out two specific things they were going to be looking for going
forward:
"Users have told us that they trust reviews with evidence of products
actually being tested, and prefer to have more options to purchase the
product.
Provide evidence such as visuals, audio, or other links of your own
experience with the product, to support your expertise and reinforce the
authenticity of your review.
Include links to multiple sellers to give the reader the option to purchase
from their merchant of choice."
It's that last sentence that we are going to focus on today.
What is Multi-Retailer Affiliate Marketing?
Multi-Retailer
affiliate marketing is the practice of recommending a single product (or
service) across two or more different retailers or vendors. Only including
Amazon affiliate links in your blogs and videos is NOT Multi-Retailer
affiliate marketing. Recommending a certain camera with links to Amazon,
B&H Photo Video, and
Adorama is Multi-Retailer affiliate marketing.
Why Should We Care about Multi-Retailer
Affiliate Marketing?
While taking the
Multi-Retailer approach to affiliate marketing is a bit more challenging
than just slapping Amazon affiliate links everywhere there are some really
compelling reasons to start using the approach. Some of these include:
1/ Supply Chain and Out of Stock issues – It's not new news that our
favorite stores just don't have all of our favorite things in stock all the
time like they used to. Blame it on COVID, or big ships getting stuck in
small channels, a shortage of workers, or about 100 other things but the
gist is that sending someone to a store that doesn't have the product you
are recommending in stock is a dead-end buying experience and your
conversion rate is likely to go to zero.
To continue reading the article, please
click here.
If you have any
questions/comments on the above, please email
us.
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