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Top 10 Trends in International Online Marketing for 2019
PACEDM
recently published a must read article that outlines the top 10 trends in
International Online Marketing in 2019. We note that optimizing for voice
search is a particularly good idea for 2019. [Voice search is trend number
four in the article].
Note.
To learn how to optimize for voice search check out this
Neil Patel article. Right up front Neil gives a few statistics that
outline why voice search is here to stay...
Below is an excerpt of the
PACEDM article.
"Artificial intelligence
(AI) and chatbots rank among the top 10 trends in digital marketing this
year, said an industry expert, noting that the trends will help one be ready
for challenges awaiting one¨s business in 2019.
1. Artificial Intelligence
With everybody talking about AI, don¨t be afraid AI will take over the
world. But for sure it may have significant impact on your business sooner
or later. Mechanisms will be helpful in analyzing your consumers¨ behaviour
and their search patterns. Making the most out of it, utilizing data from
social media platforms and blog posts, you¨ll be able to track customer
journey and understand how your users and are looking for desired products
and services. All this may lead straightforward to better understanding of
your customers (by 30 per cent) and more effective performance of your
content (15 per cent).
2. Chatbots
This AI-based technology can be considered as your virtual concierge,
instantly communicating with your users and assisting in completing their
goals with immediate answers, messaging in real-time, 24/7 chat. As research
shows 90 per cent of their answers are correct, their quality and detailed
approach are highly appreciated. Allowing for multi-channel consistency and
knowledge centralization, they are getting more and more appreciated,
especially in the Gulf region, where not everybody can understand your Call
Center employees. No wonder they are becoming so popular. With 1.4 billion
people interacting with chatbots worldwide, 80 per cent of savvy businesses
are already using or plan to use chatbots by 2020. And by 2022, chatbots
will help businesses save over $8 billion per annum, especially in the
banking and healthcare industries. Adding up to it the fact, that companies
using such solution are perceived as innovative, it¨s a simple must have of
the season.
3. Programmatic Advertising
Going shopping is always exciting, especially when somebody else is paying.
But in every other occasion your cost should be reasonably calculated, and
each saving will be highly appreciated. Therefore, act like a pro with
programmatic advertising, which will make your campaigns more
cost-effective. An automated bidding on advertising inventory in real time
is a perfect opportunity to show an ad to a specific customer and in desired
context. Nowadays 84 per cent of brands and marketing agencies buy display
advertisement in such manner and almost two thirds do the same for their
mobile campaigns. With reduced budgets and impressions wastage decreased by
30 per cent, it ensures operational efficiency as well, both from buyers¨
and sellers¨ perspective. No wonder, with increased targeting effectiveness
up to 85 per cent indicated by ad agencies, programmatic marketing will be
the best supporter in planning your marketing budget for 2019."
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click here.
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