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If you read the
iolo newsletter last month, you would have seen the article in the Affiliate
Masterclass; TikTok - Everything You Need To Know About The World¨s
Fastest Growing Social Media Network.
Another must-read
article from the hubspot.com blog came across our desk that we think you
should check out.
If you're looking for ideas on how to create a campaign that works on
TikTok, this article will give you plenty of ideas! Note. Please reach out
to use if you have an idea on promoting iolo, and our products, through
TikTok! We've very open to Influencer campaigns.
Below is an
excerpt from the
hubspot.com blog
article.
8 Examples of Influencer
Marketing on TikTok
Since TikTok
launched in 2017, marketers have been trying to wrap their minds around
the odd-ball video platform. Now, many are realizing that the key to brand
awareness might involve sponsoring
influencer content on the app.
Why does this strategy make sense? There are a few great reasons why
influencer marketing can be beneficial on a new or niche app like TikTok.
First of all, rather than spending weeks or months analyzing the app and its
audiences to determine what content will be interesting, you can work with
an influencer who has a decent following, videos with high engagements, and
a visible track record of reaching the TikTok audience.
Download Our Guide to Influencer Marketing Essentials
Additionally, this strategy also might limit the time and resources needed
to create your own videos. Rather than trying to figure out how the app
works, fiddling endlessly with all its features and launching a bunch of
videos that don't gain any traction, you can work with an influencer who
will already have a large, engaged audience and can create quality content
for you.
If you don't have the funds to pay an influencer,
co-marketing and creating TikTok content with a user or brand that has a
greater following than yours will help your audiences learn about the person
or brand you're co-marketing with, while their audience can learn more about
you.
When it comes to most social media channels, influencer marketing, sponsored
content, or co-marketing can be an incredibly beneficial way to spread
awareness about your brand to a new platform.
Even though influencer marketing and sponsored content might seem like a
great idea, you still might not be sure of where to start when it comes to
finding and identifying people or companies to work with -- especially on a
new platform like TikTok.
While you'll obviously want to look at a user's follower numbers, total
likes, and the comments and like-counts on individual videos, you should
also look at their content to see if it's interesting, good quality, in line
with your brand, and -- most importantly -- attention-grabbing. You also
might want to look at any past sponsored campaigns that an influencer
account has posted to see how they creatively work in the product, brand, or
person they're sponsored by.
Once you start working or co-marketing with TikTok creators, you might also
want to bring some unique TikTok video ideas to the table that will intrigue
the user's audience while appropriately highlighting your brand.
To help you identify great ideas for sponsored content and what you should
be looking for in a TikTok influencer, I've compiled a list of eight
sponsored TikTok videos that you can learn from.
8 Sponsored TiKTok Campaigns
1. Mucinex
One of the
biggest influencer campaigns on TikTok so far has been Mucinex, which
recently worked with a handful of creators to promote its product in the
time between Halloween and flu season.
In the various videos, influencers wake up looking like goofy zombies. Then,
they grab Mucinex. After that, the videos cut to the influencers looking
fabulous and dressed for the club. The idea is that Mucinex can help you
recover in time for a weekend party, even if you feel like death.
In one example of the Mucinex videos, OurFire, an account with over 2.4
million followers that follows two siblings, shows the sister and brother
de-zombifying themselves before a party.
This is an excellent example of how a brand can leverage a number of
influencers and an interesting holiday theme to create a viral campaign that
could touch many different audiences at once. While your company might not
be able to leverage multiple big influencers at the same time, you might
still want to take a note from Mucinex and work with multiple affordable
creators with wide-ranging audiences.
For example, if a number of lower-level thought leaders or influencers are
somewhat affordable and align well with your campaign, consider working with
multiple people instead of paying for just one big influencer. By doing
this, you could get even more content created that discusses your product,
and reach multiple different audiences associated with each influencer or
thought leader.
To continue reading the article,
please
click here.
If you have any questions/comments on the above, please email
us.
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