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We're guessing
that you have likely heard of TikTok. In case you haven't heard of TikTok,
below are some statistics that you should find of interest.
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TikTok has
500 million active users worldwide (Datareportal, 2019). That makes
TikTok 9th in terms of social network sites, ahead of better-known sites
such as LinkedIn, Twitter, Pinterest, and Snapchat.
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TikTok was
the third most downloaded app in the first quarter (Q1) of 2019, with
188 million new users.
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As of Q1
2019, TikTok is the most downloaded app on the Apple App Store, with 33
million downloads in a single quarter (Sensor Tower, 2019).
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41 percent of
TikTok users are aged between 16 and 24 (Globalwebindex, 2019).
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55.6 percent
of users are male and 44.4 percent of users are female (App Ape Lab,
2018).
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Users spend
an average of 52 minutes per day on the app (BusinessofApps, 2019).
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TikTok is
available in 155 countries (Apptrace, 2019). It¨s also available in 75
languages.
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26.5 out of
the 500 million monthly active users are from the USA.
Maybe It¨s time
to pay serious attention to TikTok!
To learn more
about TikTok, and why you should consider using this platform to drive
traffic, below is an
excerpt from a must-read
AWIN article.
TikTok - Everything You
Need To Know About The World¨s Fastest Growing Social Media Network
If you've heard the phrase 'TikTok' coming out of the mouths of the
millennials in your life lately, it's no surprise.
The new social media platform was the most downloaded app globally in 2018.
So why don't you really know what it is yet?
Well, it's focus demographic is the young, and the really young, so this
could be why. It's also just on the cusp of hitting the universal
mainstream, but we'd say probably isn't quite there yet. This is possibly
due to the content style adopted on the platform.
Take this as your beginners' guide as we explore everything you need to know
about TikTok.
What is TikTok?
Though it sounds shockingly similar, the TikTok you've been hearing about
lately surprisingly has nothing to do with the pop track released by Ke$ha
in 2009.
Available on both IOS and Android, the new app taking the world by storm is
a short-form video sharing platform, aimed mainly at people aged 24 and
under.
Recent analytics have shown that 66% of users on TikTok are under the age of
30 (and around 60% are female). Having said this, if your demographic is
outside of this bracket, there's no need to worry.
These statistics still mean 34% of people on the platform are older than the
age of 30, so there's lots of potential to reach your desired audience.
Also, as the app ages, so too will the audience meaning a stronghold in this
space from an earlier standpoint will assist you in being more prominent
with your target demographic, should TikTok remain relevant for years to
come.
You may also hear about Chinese app Douyin in the same sentence as TikTok.
This is because Douyin is essentially the exact same app, just on a
different server. Douyin was launched in China in 2016, before the launch of
TikTok, and complies with the strict Chinese censorship laws. Now over
one-third of the Chinese population uses the app. You can't switch between
the apps, as Douyin isn't available outside China and vice versa. Nor can
you post between the apps if you happen to manage to create an account for
both.
It's already widespread amongst the celebrity community, with users
including Reece Witherspoon, Cardi B and Post Malone. However, it's also
been known to actually create celebrities too.
To continue reading the article,
please
click here.
If you have any questions/comments on the above, please email
us.
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