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If you've ever
had to do research for your SEO campaigns, you'll know that one of the
toughest parts of the entire process is keyword research. In order to
build a successful campaign, it's critical that you figure out exactly what
your target audience wants to read about!
We recently came
across a must-read article from the hubspot.com blog that breaks down how
the Google ads keyword planner is a great tool to research keywords,
generate keyword ideas, and help you with your pay-per-click strategy. The
article outlines 5 ways to effectively use Google Keyword Planner. If you're
not getting the results that you need from your SEO campaigns, you need to
check out this blog post!
Below is an
excerpt from the
hubspot.com blog
article.
When I used to work for a digital marketing agency, one of my
responsibilities was to write blog content for our clients.
To do this, some
SEO
research was required because we wanted to improve organic traffic. So,
I did keyword research to figure out what the target audience wanted to read
about.
I was able to use the keywords to brainstorm topic ideas and pillar pages,
while also creating a list of keywords we could target.
That's why Google ads keyword planner is an important tool for marketers.
Essentially, the Google ads keyword planner is a free resource you can use
to research keywords, generate keyword ideas, and help you with your
pay-per-click strategy.
Although you need a Google AdWords account to use this tool, which requires
billing information, you never need to run a campaign or make a purchase to
use the keyword planner tool.
Below, let's review how to use the Google keyword planner and implement this
tool in your strategy. Then, we'll dive into other free alternatives you
could use.
Free Guide, Template & Planner: How to Use
Google Ads for Business
How to Use Google Keyword Planner
-
Generate
keyword ideas.
-
Look at
search volume.
-
Analyze
search intent.
-
Plan search
engine ads.
-
Discover
competitor keywords.
1. Generate keyword ideas.
One of the primary reasons to use the keyword planner is to generate keyword
ideas. You'll start by writing in a few keywords that you've brainstormed
ahead of time.
In the example below, I typed in "best CRM", "customer relationship
management system", and "client management system."
Then, the tool generated a list of over 1,000 keywords. Briefly looking at
this list, these keywords let me know that readers want to know the best
free CRMs and the best CRM for small businesses. Those are two great blog
ideas and keywords you could target in your content.
When your keyword ideas come up, the keyword planner will also help you come
up with other related keywords to add to your search. This is the "Broaden
Your Search" section that is at the top of the page. It looks like this:
For each keyword suggestion, Google's keyword planner will also give you
information such as average monthly searches, competition, and the PPC bid
range.
Keep in mind that the competition isn't referring to how difficult it is to
rank for that keyword, but rather how many advertisers are bidding on that
keyword in PPC ads. It's still a useful column because if people are bidding
on a keyword, that means there's commercial intent that's more likely to
convert.
But what do the experts have to say?
Daniel Lofaso - Digital Elevator
Marketing Strategy: Leverage low competition keywords.
Lofaso
says, "SEO pros must leverage low competition keywords into their
overall strategies so that they can get their sites to compete with the big
boys. Low competition keywords are those that can rank with little to no
link building and little to no domain authority."
To continue reading the article,
please
click here.
If you have any questions/comments on the above, please email
us.
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