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We get asked a
lot of questions by affiliates. One of the most common questions is along
the lines of: 'How does SEO work?'
If you study SEO
in-depth, it's a highly complex subject. With this said, the core elements
of SEO are remarkably straightforward. We recently came across an article on
the ahrefs blog
which does an outstanding job of simply outlining how to get started with
SEO [in 4-steps]. The article contains a large amount of actionable advice
and tips so it's of value to both newbies and intermediate SEO
practitioners. Grab a fresh mug of coffee and read on!
DIY SEO: A Basic 4‑Step Guide That Anyone
Can Follow
Don't have a huge
marketing budget? Can't afford to hire an SEO agency? Don't worry. It's
possible to get started with SEO yourself.
Two years ago, I was working for a startup trying to market an invention: a
massage jacket.
Being a startup, we didn't have a large marketing budget. But, that wasn't
the worst part. The worst part was that no-one in the company was
knowledgeable about marketing and SEO.
I had just graduated with a degree in psychology and had read a couple of
marketing books in my spare time. In their eyes, I was the most “qualified.”
So, they put me in charge of the marketing strategy.
Knowing nothing and having no marketing dollars, I started reading a couple
of SEO blogs.
I then tried to implement some of the strategies they were talking about,
and eventually managed to rank the site for a couple of keywords related to
our product.

SIDENOTE. Due to some business challenges, the
company no longer exists.
Now, I'm not telling you this story to impress you. I'm telling you this
story to impress upon you that with the right guidance, anyone can do SEO.
You just need the right strategy.
After all, SEO is pretty straightforward. It's about:
-
Understanding
what your target customers are searching for;
-
Creating
content around those topics (blog posts, product pages, etc.);
-
Taking care
of the “technical” stuff to push these pages higher in the search
engines (this includes link building!)
And in this
guide, you will learn 4 ways to doing your own SEO:
-
Do keyword
research
-
Create pages
that are optimized for search
-
Fix your
website's technical issues
-
Build links
Let's get
started.
1. Do keyword research
Most SEO campaigns begin with
keyword
research. Essentially, keyword research is an SEO activity that involves
finding the most popular words or phrases your target customers use when
searching for what you do.
Once you know what these words or phrases are, you can start creating
content (or pages) to rank for them.
The process usually goes something like this:
-
Find a bunch
of seed keywords;
-
Enter them
into a keyword research tool to generate more ideas;
-
Evaluate and
prioritize them.
Here's how to get
started.
To continue reading the article,
please
click here.
If you finish reading the article and want to check out
some more super-helpful content on SEO, we strongly suggest that you watch
one of Brian Dean's latest videos:
How to
Rank #1 in Google in 2020 (7 New Strategies). It's a goldmine of
information!
If you have any questions/comments on the above, please email
us.
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